Greg Mayer points to this news article, “The Simple Nudge That Raised Median Donations by 80%,” which states: A start-up used the Hebrew word “chai” and its numerical match, 18, to bump up giving amounts… . It’s a … Continue reading …
Greg Mayer points to this news article, “The Simple Nudge That Raised Median Donations by 80%,” which states: A start-up used the Hebrew word “chai” and its numerical match, 18, to bump up giving amounts… . It’s a … Continue reading …