“In any case, we have a headline optimizer that A/B tests different headlines . . .”

The above line is not a joke. It’s from Buzzfeed. Really. Stephanie Lee interviewed a bunch of people, including me, for this Buzzfeed article, “Two Big Studies Say There Are Way More Coronavirus Infections Than We Think. Scientists Think They’re Wrong.” I liked the article. My favorite part is a quote (not from me) that …