Your name is your brand

As a researcher, you want to become known as an expert in your field. You need people to recognize your name and associate it with your research. Consequently, it is important to be consistent in the name you use on publications. For example, I could write under “R Hyndman”, “R J Hyndman”, “Rob Hyndman”, “Rob J Hyndman”, etc. I’ve chosen the last of these and I try to use it on all …