Forecasting plays a critical role in the development of organisational business strategies. Despite a considerable body of research in the area of forecasting, the focus has largely been on the financial and economic outcomes of the forecasting process as opposed to societal benefits. Our motivation in this study is to promote the latter, with a view to using the forecasting process to advance social and environmental objectives such as equality, social justice and sustainability.<img src=“http://feeds.feedburner.com/~r/ProfessorRobJHyndman/~4/679Ud0UPZUc" height=“1” width=“1” …